+ Research: 
Researchers and monitors existing client base and industry developments and identify potential new product opportunities. Assesses market competition by comparing the company’s product to competitor’s products and obtains product market share by working with Sales and Marketing Department.

+ Product Development:
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirement; appraising new product ideas. Works with other departments to establish a design, technology, product development, and vendor strategy.

+ Reporting:
Prepares product flows based on product specifications. Determines and keeps track of product pricing by utilizing market research data.

+ IT:
Works with IT team to prepare product development plan and timeline. Ensures that development team develops the product based on specifications and flows.