• Assess market for opportunities and strategise to achieve sales targets
• Develop annual marketing plan for the business and works with team to implement
• Set KPIs for marketing activities and measure effectiveness and returns
• Monitor and analyse competitors’ offer in order to improve offer
• Create value and innovation for customers through research
• Drives sales by designing sales packages and offers to customers
• Manage external creative, media and activation agencies and vendors such as development of marketing briefs, contract negotiations, effective media planning, campaign management and on-ground activation
• Evaluate and update product portfolio and flyers/brochures
• Coach and train marketing executives, sales team on marketing program executio