Prudential first established a representative office in Phnom Penh in December 2010. In 2012, Prudential (Cambodia) Life Assurance PLC. was established following approval from the Ministry of Economy and Finance. Prudential Cambodia is part of Prudential plc of the United Kingdom, established in London in 1848. Prudential plc is one of the world's leading retail financial services groups. It provides insurance and financial services through its four main business units throughout the world. Prudential plc has been in existence for over 166 years, and has more than 23 millions of customers worldwide and USD781 billion in funds under management as of 30 June 2014.