WaterSHED is a local non-governmental organization (NGO) headquartered in Cambodia. WaterSHED engages local enterprises and government in the development of sustainable market-based approaches that empower households to be active and informed consumers of water, sanitation and hygiene (WASH) products and services. Direct assistance provided by WaterSHED encompasses areas of technical support such as business training and marketing support, research and design of new products and water supply schemes, and product quality assurance. Furthermore, WaterSHED also provides research and assistance related to social, behavioral, business, and financial aspects of implementation activities.